With a three-year track record of serving as a writer across various online platforms, Shaheer possesses proficiency in areas encompassing gaming, and technology, as well as movies and television ...

The Barbie movie set a high bar for what toymakers can achieve at the box office with the right mix of nostalgia and marketing that caters to all ages. Fellow toymaker Lego is no stranger to the realm ...

There's something for every age from tots to tweens at (and fyi, the savings are across the board Walmart's big October sale, so feel free to score something for yourself along the way). Scoop up the ...

As we delve into the details of brand strategy, it’s important to acknowledge the scale of what has happened to Claire’s over the past few weeks. 154 stores have closed. 1,300 people have lost their ...

The Barbie movie dominated the summer box office by raking in over $1.4 (£1.1 / €1.3) billion worldwide. That’s quite a haul, but Mattel isn’t leaving money on the table as they’ve quietly announced ...

Ten years ago today, ‘The Lego Movie’ gave Hollywood an early template for how to adapt a toy line into a successful—and critically acclaimed—film The Lego Movie follows the hero’s journey of Emmet ...