The Azerbaijani bank will use Netmera's data analytics and customer engagement capabilities to track mobile app behavior and build automated ...

In the race for customer growth, financial institutions have put their marketing programs under the microscope for detailed examination. When these campaigns underperform, marketers tend to look in ...

LSEG and Bank of America today announced a multi year strategic partnership that will make LSEG’s data, analytics and workflow capabilities available across Bank of America’s platforms. The ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

Higher Marketing Spend Correlates with Better Performance: Small and midsize banks that reported higher marketing spend in 2024 produced stronger growth in loans, revenue and, in some cases, deposits, ...

JPMorgan has built one of the industry’s most sophisticated FX data and analytics offerings, combining scale, transparency and innovation to help clients navigate volatile markets with precision and ...