Almost one year ago, research highlighted what we’d all been thinking: with autonomous vehicles, in-car sex would become a common occurrence, even when the cars were in motion. BMW is here to get ...

It all started with Gran Turismo. From those early PlayStation days, Sean was drawn to anything with four wheels. Prior to joining the Roadshow team, he was a freelance contributor for Motor Authority ...

Car commercials, especially ones about performance cars, are usually filled with flashing lights, cool music, and fast-paced driving. The all-new BMW M2 has yet to drop officially, but that hasn’t ...

BMW India has named Contract Advertising India, part of the VML network under WPP, as its new creative agency, taking over from Rediffusion. Rediffusion had managed BMW India’s creative, digital, ...

One marketing misstep after another, these days, it seems like BMW can’t even put out a simple Happy New Year video message without stepping into a big pile of doo-doo. At least, that’s the buzz ...

New Delhi: BMW India has awarded its creative advertising mandate to Contract Advertising, which is part of the VML Group. The move comes alongside the launch of BMW India’s new brand campaign, ‘Drive ...

Are you a print subscriber? Activate your account. 1 day 8 hours ago By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age and Creativity Staff - 1 day 19 hours ago 2 days 2 hours ago By Ewan Larkin - 2 ...

In the UK, apparently, regulations about radio spots for car companies prohibit the sound of a revving engine. BMW’s M brand felt the sting of that rule this week when one of its ads was banned by the ...

BMW logo. The court held that Verimark's use of a BMW car in 'infomercials' for its car polish did not amount to use of the BMW logo as a trademark. The decision Register for free to receive our ...