"AI has completely disrupted the B2B buying journey, and it’s time for software companies to adapt," said Godard Abel, co-founder and CEO of G2. "This new environment calls for a new approach, where ...

The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

As Forbes defines it, the consumerization of IT is the propensity for users’ experiences with technology as consumers to impact their expectations regarding their technology experiences at work. And ...

"Over the past several years, we've observed a rise in self-serve research from B2B software buyers. Now, they're increasingly turning to AI-first search over traditional search engines for this ...

What is the market size of B2B Marketplace Platforms? The global B2B Marketplace Platforms market is projected to grow from USD 688 Million in 2024 to USD 1079.7 Million by 2030, at a Compound Annual ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

Standard Rail Corporation on Sept. 11 announced the launch of SIDINGS™, a B2B (business-to-business) SaaS (software as a ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

Customer reviews can make or break a sale. And consumers are taking the practice of scouring reviews on Amazon and Yelp, and putting it to use before making important B2B software purchases.

Historically, there has been a distinction between business-to-consumer (B2C) software and business-to-business (B2B) software, but in recent years, the line between the two has fast been fading, if ...