Marketing automation offers B2B companies a single solution for managing a variety of tasks, including their email marketing, campaign development, landing page creation, as well as the capturing, ...
Marketing automation is continuing to grow through the recession; Will Schnabel, vice-president of international markets at lead generation software provider Silverpop, reports that his company’s ...
In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...
Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...
The 12th Annual Strategy & Planning Series (SPS) four sessions on demand to help you plan creating a new hybrid workplace in ...
As AI continues to dominate vendor pitches and marketing decks, three senior B2B marketing leaders warn the technology is ...
BOSTON--(BUSINESS WIRE)-- HubSpot, the customer platform for scaling businesses, today announced that it’s been placed in the Leaders Quadrant of 2023 Gartner Magic Quadrant for B2B Marketing ...
It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...
In the rapidly evolving landscape of B2B marketing, the integration of artificial intelligence (AI) has become a hot topic. While a staggering 9 in 10 marketers express confidence in their AI ...
Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show ...
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