B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: 1. Hyper-personalization using ...

The sales journey is now digital. Hybrid workforces and talent shortages continue to fast-track many companies’ paths toward digitally driven processes. We rely on digital assets like websites, social ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

TAMPA, FLORIDA / ACCESS Newswire / May 28, 2025 / Specificity, Inc. (OTC PINK:SPTY) the digital marketing agency known for crushing industry norms and delivering hyper-targeted campaigns, has ...

Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads. Generating quality leads is a top priority for B2B SMBs, but with ...

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. No wonder lead generation is always top of mind for B2B marketers.

Overview: Lead generation tools in 2026 are offering a powerful combination of automation, data enrichment, and multi-channel ...

Opinions expressed by Entrepreneur contributors are their own. Q4 has just begun, and the pressure is on. You have just under three months left to hit your sales targets to end the year with a bang.

Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they're in that age group. That's a massive overlap with ...

Opinions expressed by Entrepreneur contributors are their own. Our PR firm has received a recent uptick in inquiries from B2B companies hungry to generate business during uncertain times. Advertising ...