Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

In a B2B world driven by logic and numbers, leaders from Edelman, Microsoft and Oliver Wyman argue that trust is still the ...

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

SEAL BEACH, CA, UNITED STATES, May 20, 2024 /EINPresswire.com/ -- In business today, B2B marketing strategy is a vital engine for growth. It’s the art of attracting ...

This post breaks down the four search engine marketing campaigns you should be doing if you’re a B2B software company, using Marketo as an example. I call them the four Cs: Company, Category, Content, ...

The documentary showcases the marketing approach that transformed IBM's AI, Watson, into a pop culture phenomenon. SAN FRANCISCO, Nov. 4, 2025 /PRNewswire/ -- Transmission announc ...

B2B brands are ramping up their focus on creating content and investing in social media to generate leads and drive engagement.

Three quarters of B2B marketers have seen the focus on artificial intelligence ramp up over the past year, according to new ...