PPC advertising has always been about delivering the right message to the right person at the right time. Even today. But how do you ensure that you are targeting the best people and that the ...

Audience buying in PC-based display has been cranking for years but with special restrictions in mobile around identifying the user, is mobile audience buying even possible? With this challenge in ...

Defining a target audience is not just a marketing exercise, but a fundamental business strategy that can significantly impact a startup's success. Having a clear idea of your target audience enables ...

Channel 4 today unveiled key industry research at its Upfront 2015 event which has found that the ABC1 audience definition widely used by the media industry is largely outdated. Representing 54% of ...

Like most B2B organizations, we are constantly analyzing our audience for our Demand Gen Report publication, as well as our B2B Marketing Exchange event. Given our unique focus on B2B and performance ...