Content analysis is a research technique used in management, marketing, health, and the social sciences to analyze verbal and written material. The technique uses a set of codes to reduce volumes of ...

Last week, I talked about the free news problem. In thinking about how to follow that up, I ran across an interesting study that was published earlier this year in the Science Advances journal. One of ...

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, ...

Every piece of content a company publishes or shares online can be considered a marketing asset. However, to ensure that the content is actually helping a brand meet its marketing goals by creating an ...

Does a writer really need a software to tell them how to write in order to rank better in Google? Content analysis software and services provide information about your content that can help you make ...

In the not-so-distant past, content marketing tactics were considered optional pieces of an overarching marketing strategy. Today, however, sharing valuable content with their target market is a ...

I bet we’ve all had moments when we’ve stared at a random, irrelevant ad and wondered: “Why the heck am I being forced to watch this?” Well, a company called Relevancy Data is working to make those ...

People's phones and all of the various sensors that may be built in to them is a source of scientific data logging that almost everyone carries around. Although the selection of sensors varies from ...