Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side ...

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences run ...

Amazon Ads announced a new platform Tuesday in its demand side platform (DSP) supported by artificial intelligence (AI) that aims to help TV buyers plan, manage, and measure streaming TV buys.