Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

Forthcoming offerings from Pepsi and Coke illustrate the influence of modern soda and health concerns. Amazon revealed a “complete overhaul” of its demand-side platform after giving the ad tech ...

Amazon Ads has unveiled new full-funnel advertising capabilities, including enhanced measurement and reporting tools. Phil Christer, managing director of Amazon Ads UK, announced the news at the tech ...

New Delhi: Amazon has introduced a unified reporting experience designed to consolidate and streamline reporting interfaces across its advertising ecosystem. The feature, currently available in open ...