By the end of 2026, the most successful marketers will have at least one AI-assisted, multi-agent workflow they use daily.

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

This creates a dangerous cycle. Product teams, under pressure to innovate, start “AI-washing” existing features or bolting on ...

This article breaks down four problems that marketers face right now and how AI is already solving them. The difference today ...

Survey of 750 marketing leaders finds AI is amplifying performance noise while 25% of marketing spend fails to drive outcomes ...

From P&G to Verizon, a growing list of brands are turning to generative and agentic AI to cut costs, streamline production and potentially rethink how they work with agencies.

For decades, marketers have been chasing the holy grail of marketing – the perfect ability to get the right ad to the right ...

A five-level framework for assigning human oversight, veto power and autonomy across marketing decisions without sacrificing ...

Artificial intelligence has moved beyond its early origins as a copywriting assistant and has developed into a full creative ...

Professor Watson recently conducted the second installment of an artificial intelligence training series for the Southern ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Indeed's CMO explains how AI hiring tools benefit employers and job seekers, urging both to optimize recruitment strategies ...