Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critica ...

AOL acquired Internet advertising firm Quigo Tuesday in its latest move to transform itself into an ad network. And given AOL's financial state the rejiggering is a good idea. In a statement AOL said ...

Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier.

Loblaw Cos., Canada’s biggest food and drug retailer, is slated to launch an in-store audio advertising network in selected locations this month. Partner Stingray Advertising said Tuesday that it’s ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. It’s not your imagination if it feels like all your clients ...

However, with global advertising networks feeling the pressure, there is also a silver lining for homegrown ad firms.

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

Kuala Lumpur; Malaysia - February 7, 2017 ; Zynga Poker by Zynga is one of the top chart games apps in Apple Appstore display on iPhone 6. Zynga might be in the market to buy some ad tech. The online ...

Apple’s ad network is making waves. Generally known for consumer products, Apple is placing greater emphasis on prioritizing its services category, which includes search ads in the App Store. Services ...

This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...

Apple Search Ads has displaced Facebook as the best ad network for mobile marketers on iPhone and iPad, according to a new performance index from AppsFlyer. Apple’s ad network has significantly ...

Google has been branded an abusive monopolist by a federal judge for the second time in less than a year. This time, the search giant has been targeted for illegally exploiting some of its online ...