AI-enabled search is shifting discovery from keyword matching to intent and context. This means marketers must now structure ...

What does “meaning” mean to you? For almost a year, I’ve been examining the idea of meaningfulness across a variety of contexts: as it relates to data, marketing, business and life overall. Most often ...

Did you watch television today, listen to the radio, watch a movie or simply leave your house to run errands? If so, you were exposed to advertising. Our day-to-day lives expose us to advertising ...

This new marketing mindset prioritizes attention, sentiment, and business outcomes - factors that paint a more holistic ...

A few years ago, I worked with a local Habitat for Humanity chapter, supporting their public relations and marketing. The team was energetic and devoted, despite openly admitting to earning miserably ...

Determining the effectiveness of advertising is a core part of any small business's marketing strategy. That's often easier said than done, as it's difficult to tie advertising to sales in a direct ...

Let's discuss what agent-led systems will mean for marketing teams at the Nov. 4th MarTech Conference. The post What AI and ...

We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is. A ...

BATAVIA, Ohio (AdAge.com) -- Self-loathing has become all too commonplace in marketing, as Bridge Worldwide CEO Jay Woffington sees it, and not entirely without reason. But Cause Marketing Pays Off If ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

A London advertising business gives new meaning to the term "megasite" with the unveiling on 22 October of a 100m x 200m (330ft x 660ft) advertisement for a real-estate business visible from aircraft ...