What does “meaning” mean to you? For almost a year, I’ve been examining the idea of meaningfulness across a variety of contexts: as it relates to data, marketing, business and life overall. Most often ...

This new marketing mindset prioritizes attention, sentiment, and business outcomes - factors that paint a more holistic ...

AI-enabled search is shifting discovery from keyword matching to intent and context. This means marketers must now structure ...

Did you watch television today, listen to the radio, watch a movie or simply leave your house to run errands? If so, you were exposed to advertising. Our day-to-day lives expose us to advertising ...

BATAVIA, Ohio (AdAge.com) -- Self-loathing has become all too commonplace in marketing, as Bridge Worldwide CEO Jay Woffington sees it, and not entirely without reason. But Cause Marketing Pays Off If ...

This post is the second in a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the internet. So the search of yesteryear is ...

Advertising is expensive, so small-business owners must allocate their funds wisely. Large companies might be able to afford massive campaigns that run continuously, but smaller budgets require ...

We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is. A ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Let's discuss what agent-led systems will mean for marketing teams at the Nov. 4th MarTech Conference. The post What AI and ...