Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

Earnest and Ingeus created a strategy and campaign that delivered huge awareness gains in a crowded recruitment market - from 6.3 million ad impressions, to a 35 per cent increase in LinkedIn ...

Instead of waiting for macro tailwinds, marketing leaders must recalibrate and set themselves up for real-time, measurable ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human nervous system, it plays a critical role in ensuring everything functions ...

Claude Cowork runs parallel agents that create ad images and product copy at the same time, helping teams ship marketing campaigns faster ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.