After exchanging some cheeky messages on social media in the wee hours of Thursday morning, Adidas and Allbirds are linking up. (Sneaker companies, they're just like us!) The sportswear company and ...

Proving to be as unpredictable in adidas as he was in Nike, Nick Young brought back one of the brand's rarest collaborations for yesterday's Christmas Day game. In the battle of Los Angeles, Young ...

Gilbert Arenas' contributions to the sneaker game will probably always be underrated. Before jumpstarting the current Sole Watch-friendly era of the NBA as The Sneaker Champ, Arenas was a signature ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Nike and Adidas are sending a clear message to their future ...

It’s very common that when conversing with the post-90s generation about their favorite basketball players that they’d likely name off someone like the late NBA legend Kobe Bryant or four-time ...