The Critical Path is the plot over time of how much capital clients need that will permit them to achieve a must-achieve objective. (See chart 1.) The discount rate to use for plotting the Critical ...

When the marketing management team expresses a desire to gain a 20 percent increase in sales for every million dollars spent on advertising, strategies and objectives must be formulated to achieve ...

An organization's objectives are the specific, measurable goals it wishes to achieve. Objectives may not be obvious when an organization begins operating or looks to launch a new enterprise. Every ...

Clear goals, objectives and targets will help ensure that measurable progress in your strategic plan. Goals, objectives and targets should be specific, measurable, achievable, relevant and time-bound ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

In the model for strategic retirement planning, avoiding risks are strategic objectives. I have addressed them separately so far purely for organizational reasons because there are important ...