In the last week, we saw increased intent among brands for “lead-to-account matching.” As brands work to close out the year, they’re likely facing internal pressure to close active pipelines. Matching ...

“Whether you’re in sales or marketing, matching your leads with your account records is really important,” said Bonnie Crater, President and CEO of Full Circle Insights, in an interview with Demand ...

Platform approach reduces cost and risk of reliance on spreadsheets, manual processes and third-party tools for transaction matching and account reconciliation ROCHESTER, Mich.--(BUSINESS ...

Account-based marketing is rapidly gaining steam in the B2B world. About 90% of marketers recognize the value of account-based marketing ( ABM), rating it as "extremely" or "very" important to their ...