Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...

Get ready for a new surreal and satisfying glass slicing experience! In this long-format asmr video, we cut open some of the weirdest and most oddly satisfying fruits and vegetables you’ve ever seen, ...

Get ready for the most surreal and satisfying fruit slicing experience! In this long-format asmr video, we cut open some of ...

Q: I would like to know more about ASMR. I never heard of it until a friend’s daughter started watching videos of people whispering. She says she likes how it feels. I watched for a bit, and nothing ...

A monkey has more in common with a college kid watching ASMR videos than you’d think. As a new study shows, monkeys called Barbary macaques become more chilled out after watching another individual ...

ASMRtists, as they are called, type on keyboards, tap on brushes and whisper gently to induce "the tingles." But is there any whisper of scientific truth to the trend? Kalyan Boruah / Alamy The ...

Fans of ASMR videos are more sensitive to their surroundings and feelings, a new study has revealed. ASMR, which stands for Autonomous Sensory Meridian Response, has swept the internet with millions ...

Autonomous sensory meridian response (ASMR), the brain tingling sensation millions of people seek out online, may be more than just a pleasant feeling. A new study finds that it also provides ...

Autonomous Sensory Meridian Response (ASMR) - the relaxing 'brain tingles' experienced by some people in response to specific triggers, such as whispering, tapping and slow hand movements -- may have ...

I slump into the faux leather sofa in my parents’ living room, the corner of the house that has become my pandemic office space. My copious internet interactions are still leaving me feeling lonely. I ...

ASMR stands for “autonomous sensory meridian response.” It’s a rather dry term considering the fact that it stands for a physical sensation that millions of people describe as a peaceful, joyful ...

New research from Northumbria University suggests a link between personality traits and the ability to experience the relaxing sensory phenomenon known as ASMR. The findings also show that it reduces ...