Writing in Forbes, Avi Dan discusses the notion of whether or not the agency of record model is dead. But he comes to no real conclusion. I will. It is my belief that the agency of record is the best ...
Ad Age, reporting recently on agency new business trends for 2022, pointed out that, while there was an 11% increase in the number of global pitches, those pitches brought in 35% less revenue as ...
New business wins increased 11% for creative and media agencies globally in 2022, but the value of new business decreased by 35%, according to a new report from consultancy R3 shared with Marketing ...
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