West Virginia is the latest state to allow high school athletes to benefit from name, image and likeness payments. According ...

West Virginia became the 44th state to legalize NIL for youth athletes. The policy officially went into effect August 8.

According to a policy set by the West Virginia Secondary School Activities Commission (SSAC) and approved by the state Board ...

Georgia quarterback Gunner Stockton joins his teammate in a new NIL partnership ahead of the 2025 college football season.

Tom Brady spoke to FOX Sports college football analyst Joel Klatt about young athletes navigating the new college football ...

Name, image and likeness issues have been a talking point across the college athletics landscape in recent years and now it’s trickled down to West Virginia spo ...

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Move over Braelon Allen, a 16-year-old high school football player from Oconomowoc has replaced the NFL star as the new face ...

Faizon Brandon’s apparent deal for $1.2 million over two years is the outlier among NIL deals for North Carolina high school ...

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

The 1983 N.C. State men's basketball team had their NIL case thrown out by a judge this week in an attempt to get retroactive ...

Alabama track standout Doris Lemngole has signed an NIL deal with On. The four-time national champion now joins On’s ...