Grinning from ear to ear, the hip-hop star traded in soul-searching and intellectualism for a cocky, catty party celebrating his recent victories.

“Salutations!,” the actor Samuel L. Jackson, dressed as Uncle Sam introduced Kendrick Lamar at New Orleans’ Caesars Superdome for the 2025 Super Bowl halftime show — a powerful, commanding creative choice by the first solo hip-hop artist to ever headline the coveted slot.

Lamar performed a segment of the "Not Like Us" diss track during his Super Bowl halftime show, including some of the most scathing lyrics directed at Drake, like “Say, Drake, I hear you like 'em young" and "tryna strike a chord,