"This collection plays with proportion, texture and silhouette in a way that feels both aspirational and grounded in ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...

Mattel and OpenAI announced a partnership that would bring artificial intelligence to a new line of the toymaker’s products ...

Barbie just took bedtime to a whole new level of fabulous. Printfresh, the beloved brand known for its whimsical, ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...