Can any company, big or small, really topple Nvidia's AI chip dominance? Maybe not entirely but Amazon is already making big bucks trying.

Amazon has set up a new in-house AI organization reporting direct to the CEO, responsible for its Nova range of AI models, silicon development (the Graviton, Trainium, and Nitro chips) and the emerging development of quantum computing.

CEO Andy Jassy said the e-commerce giant will tap senior cloud infrastructure executive Peter DeSantis to lead a newly formed organization overseeing the company's most advanced AI models, including Nova and its AGI team,

Andy Jassy, ​​CEO of Amazon, pointed out that only those who are ready and able to persevere in the most demanding tasks can achieve great things in business.