The ad was placed by Christy Walton, heiress to the Walmart fortune. It clearly stated that the opinions expressed were hers alone.

Walmart, which ended some of its diversity programs earlier this year, said it and other companies’ positions are “subject to heightened scrutiny from consumers, investors, advocacy groups and public figures, potentially leading to consumer boycotts, negative publicity campaigns, litigation and reputational harm.”

Several large corporations are not supporting Stonewall Columbus in 2025 amid a national DEI crackdown by the Trump administration.