The Present and the Future of Audience Addressability
WEBFeb 18, 2021 · In this Deep Dive, PubMatic covers the current state of addressability, and explores the ID solutions available for a post-cookie world.
WEBWHAT IS AUDIENCE ADDRESSABILITY? An addressable audience refers to the total number of online consumers a media platform can reach via targeted advertising campaigns. Before digital took of, addressable targeting was mainly used by holders of postal addresses, such as newspapers and magazines, with addressable advertising taking the form of direct mail and print ads. Early online addressable ...
ExchangeWire: Data-Driven Advertising and Marketing Technology
WEBDMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down? As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on [...] Tracking Ad Trading and the Exchange Marketplace
Events Archive - ExchangeWire.com
WEBPast Exchangewire events. ATS London 2024-11th Sep 2024, QEII Centre, Broad Sanctuary, London SW1P 3EE. ATS Singapore 2024-3rd Jul 2024, Sands Expo & Convention Centre. The MadTech Webcast with IAB Tech Lab II (APAC), Virtual via Zoom-5th Mar 2024, Virtual via Zoom. The MadTech Webcast with IAB Tech Lab-13th Feb 2024, Virtual via Zoom.
ExchangeWire Research Archives - ExchangeWire.com
WEBExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Video ad views steadily growing; US ad revenues spike; and Usage penetration growth [...] Older Entries
Curation HUB - ExchangeWire.com
WEBButler/Till's Scott Ensign on Harnessing Curation for Quality-Driven Advertising. As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance. Scott highlights how the decline of third-party ...
Predictions 2024: Economy - ExchangeWire
WEBDec 27, 2023 · Next year we’ll see brands continue to capitalise on the increased availability of third party technologies With the pressures of high interest rates, lingering uncertainty, and stagnant economic growth, coupled with ongoing geopolitical strife and energy crises, it is likely that UK marketing budgets will remain static in 2024. However, rather than spelling a slowdown of innovation, what we ...
DoubleVerify & IAS: Moving From Verification To Activation
WEBAug 18, 2023 · DoubleVerify & IAS: Moving From Verification To Activation. In this week’s MadTech Sketch, Ciaran O'Kane looks at how two heavyweights in the world of verification have been shifting focus towards activation and attention. DoubleVerify (DV) recently agreed to buy Scibids for $125m.
Everyone Should Be Prioritising Addressability: Q&A with
WEBOct 22, 2021 · In this exclusive interview ahead of ATS London 2021, Travis Clinger, SVP addressability and ecosystem at LiveRamp, explains why the ad tech industry should be investing in addressability to improve their operations and to build consumer trust. Why should marketers invest in addressability? Crucially, we’ve found that addressable, people-based identity solutions deliver better campaign ...
Media, Marketing & Commerce Investment Series - Part 1: Funding
WEBAug 19, 2021 · In part one of this three-part commentary series on media, marketing, and commerce investment, ExchangeWire speaks to industry professionals involved in funding rounds over 2021 for their insight into how venture …